Food is a cultural expression that contains the history, culture, and values of a country. With the recent global trend of K-Culture such as music, drama, and film, Korean food is attracting attention from people around the world. However, what is the cause of the difficulty in globalization of Korean food? Is it there is a lack of systematic analysis and industrial approach?
Through this broadcast, the cast will discuss the economic aspects of food representing Korea, introduce various perspectives and examples of how to commercialize it and promote it, and offer a new approach to food, which we have only experienced through taste, and now we should experience it through money, culture, and stories.
(Source: Korean = SBS || Translation = MyDramaList)